17th Annual Star Awards

It’s time for your organization to reach for the stars and shine bright.

The PACnet Star Awards recognize game-changers, mold breakers, and superstars in our client community across all PAC client markets. The awards acknowledge organizations exceeding expectations and achieving uncommon results in ticketing, marketing, or fundraising.
Finalists and winners will be honored during the annual Star Awards on Tuesday, February 28th.


It's your turn to vote for the winners!

WOW! Thank you to everyone who submitted a nomination as we had a record-setting number of nominations this year. After careful review, the finalists were chosen in each category below.

Voting is OPEN now through January 27.
CAST YOUR VOTE
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Meet the Finalists

Please take a few minutes to review the finalists in each category below. Then cast your vote before 1/27/23!
CAST YOUR VOTE


  • Newcomerof the Year
  • Innovationof the Year
  • Eventof the Year
  • Starof the Year
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Fairfield University

After a university-wide RFP process, Paciolan transformed Fairfield’s ticketing operations from a siloed, low-level customer service experience product on campus to an enterprise-wide, exceptional customer service product with the Paciolan onboarding. This transformation has been remarkable for Fairfield.

New $51M Leo D. Mahoney Arena on campus
Exceeded soccer and basketball ticket revenue goals for the first time in school history
Student VIP passes for basketball season sold out in 3 days, driving $15K in incremental revenue.
On track to exceed $500K in gross ticket revenue for the ‘22-‘23 basketball season

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Oklahoma State University

Transitioned from Ticketmaster to Paciolan for ticketing, fundraising, StubHub integration, marketing automation, and Salesforce integration.

Saw huge online adoption out of the gate, selling out 5 of 7 home football games all with 100% mobile delivery.
Implemented NFC technology for students and real time barcode sharing for away games.
Collected $1M thru new Required Seat Donation (RSD) functionality.
Successfully completed their first Ballena upgrade process with Baseball and starting work on Football.

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Vanderbilt University

Successfully launched on the PAC Platform in July, and in 6 months, they have:

Launched/completed two Ballena processes, 100% digital ticket delivery, revamped student ticketing process/model, launched campaigns for digital advertising, email automation, fundraising pledge, fundraising round-up initiatives, and more
Surpassed the previous year’s football ticket revenue by 104.3%
MBB revenue halfway through the 2022-23 season is over 101% from the previous season.
Aided by eVenue promo codes + FEVO partnership, football group sales grew from 6,045 (’21) to 16,377 (’22), doubling revenue.
Added 18K new email contacts since September with average open rates north of 60%

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Air Force Academy Athletic Corporation

Returning to Paciolan, Air Force soared to new heights by integrating with Eloqua, StubHub, Salesforce, and FEVO.

First ever priority points program, Falcon Priority Points with PAC Fund.
Able to generate an additional $20K+ in revenue with dynamic pricing, made possible by eQuery reporting, thus far this academic year
Capitalized on single-game seatback sales with 1,760 single-game seatbacks sold for $17,600

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One Spartan Nation Membership Subscription Model

San Jose State University

San Jose State Athletics's official revenue generation arm includes donations, season tickets, and corporate sponsorships.

Fans build their membership to include season tickets for football, basketball, and Olympic sport with premium seating options.
The first full subscription model to include fundraising, ticket sales, multimedia content, and events, resulting in record-setting numbers for ‘22 football season tickets and December fundraising.
Tailored Marketing Automation messages to fans based on their purchase history, donor status, and attendance history.
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Live Barcodes from Multiple Primary Systems Scanned in Real-time

University of Memphis

The University of Memphis plays basketball in a non-Paciolan venue and was determined to find a solution to move to digital ticketing allowing for live barcodes from multiple primary systems to be scanned in real-time.

Alvarado pedestals eliminated the need to cut off post-sale transactions three hours before game time, allowing for fans to enjoy all the benefits of My Account up through game time and beyond.
Memphis saw over 12k tickets transferred for a YOY increase of 256%, resulting in over 1,800 new accounts and a 15% increase in StubHub revenue during the three hours before game time.
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Students Sit Next to Their Friends with PYO + HTML

Texas Christian University

After receiving over 4,500 student ticket requests for the Big12 football championship game, TCU quickly realized their current method was less than optimal for students and their staff.

TCU staff implemented a plan directing students to go online and select their seats for the Fiesta Bowl (CFP Playoff game) with a PYO seat map.
With a Fiesta Bowl (CFP Playoff game) PYO, students were prioritized and emailed with selection times that were the same as their friends, allowing them to select seats together.
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Notre Dame vs. Clemson (11/05/22)

University of Notre Dame

Before gates opened, Notre Dame realized an additional $100k in required donations based on 2,700 tickets sold via mini plans, which was the only way for the public to access the Clemson game. This is the highest-grossing game of all time at Notre Dame.

Notre Dame utilized the Amplify Seatback Upsell to surpass their highest sales by 300%+ in addition to selling over $500k in parking sales.
Based on Paciolan’s Digital Download and Transfer Dashboards, 95% of fans downloaded their mobile tickets, and 38K+ tickets were transferred, resulting in 7K+ new accounts.
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Paul McCartney (04/28/22)

Spokane Arena

Paul McCartney opened his ‘Got Back’ tour at the sold-out Spokane Arena in Spokane, Washington.

Of the ~11K tickets sold, 100% were delivered via mobile, and 96% were purchased online through various channels, including presales, Platinum Seats, VIP Packages, and Aisle Seat pricing.
Pricing aisle seats separately resulted in an additional $40K in revenue for the show.
By enabling online ticket transfer and the Paciolan Transfer Dashboards, they gained 41% new recipients to their database and can now be marketed to for future Spokane Arena events.
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NASCAR

MetroTix

Metrotix ticketed the 2022 NASCAR CUP WEEKEND and INDYCAR events for the first time at the World Wide Technology Raceway (WWTR) in Madison, Illinois.

Set up scanning for parking, camping, and event tickets at the track.
Offered six specialized packages to enhance the fan’s race experience, including the “Red Carpet Package,” which included weekend tickets, VIP Parking, Access to hospitality areas, the infield, and the drivers.
WWTR partnered with VetTix to donate 1K tickets to the June 3rd practice event.
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Morgan Wallen Concert (05/13/22)

Summit Arena

The Summit Arena in Rapid City, South Dakota welcomed Morgan Wallen to town in what was the largest-grossing concert in their history.

Their first sold-out show with 10K+ tickets sold in the newly opened Summit Arena.
91% of tickets sold online, with 100% of tickets issued via delayed mobile delivery.
Integrated with ParkHub to manage digital parking for the event.
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Stadium of Fire Concert (07/02/22)

Brigham Young University

Stadium of Fire Concert featuring Tim McGraw and Marie Osmond played to a sold-out crowd.

$2.76M+ in ticket sales, with 38K+ tickets sold and delivered via mobile delivery with Paciolan NFC Ticket functionality.
91% of the ticket sales sold online through the BYU Tickets.com website.
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University of Southern Mississippi

Southern Miss hit it out of the park when they embraced all things mobile when upgrading to the PAC Platform in 2022.

90% of season ticket holder accounts are linked via My Account.
75% of tickets/parking delivered + scanned via mobile.
Surpassed 10k football season tickets for the first time in 6 years and set an all-time high in baseball season tickets while breaking the single-game attendance record three times during the season.
The first school to host the conference baseball tournament, Regional and Super Regional, and deliver digital tickets and parking for each.
Capitalized on new PAC Fund installation with Required Seat Donations (RSD), a first-time priority point program in the Eagle Club, and a Postseason Baseball campaign during the 2022 College World Series run where they saw $250k in new donations and 400 new members generated in just ONE week.
All-time revenue and member records in 2022 at a 25% YOY increase.
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University of Illinois

The University of Illinois external teams worked tirelessly to better integrate their revenue generation strategies, especially in the digital space.

Incorporated: Eloqua automated emails, custom landing pages, paid social, Google Display, Google Search, FEVO, text, web, mobile app, Connected TV, and Over the Top content delivery.
Reported the most online sessions in '22 since '05: 173K tickets sold for over $7M in ticket revenue.
YOY increase of 88% in online donations received for a YOY increase of 111% in revenue.
Leads generated via their MBB premium seating campaign brought in 187 leads for $90K+ in NEW revenue.
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Cincinnati Arts Association

Cincinnati Arts saw tremendous growth in its fundraising efforts this year, actively engaged with patrons, and took advantage of Paciolan’s reporting tools.

Using Pac Fund's Special Events functionality, raised $63K for their' Dancing with the Stars' campaign.
'Raise the Curtain' donation upsell raised $51K+ - 3X over 2021.
The 'Name-a-Seat' campaign continues to grow, bringing in $100k by year-end, with 65% of donors being new to the database.
50% unique open rates and successful 'Know Before you Go' campaigns.
Post-Purchase and Post-Event surveys are seeing upwards of 50%-60% of conversions.
Employed Paciolan's reporting tools: Engagement Comparison by Event – a YOY comparison of ticket counts for annual events by days out, Drop Count Timeline – compares when tickets are scanned to the event's start time, and Seat Status and Price Map.
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University of Kansas

Kansas tapped into powerful Paciolan tools to grow revenue and their fan base.

Men's Basketball exceeded revenue goals by $3M
Using the Paciolan Seat Level Pricing tool, repriced 500K+ seats across sports, with the highest-grossing game generating $375K in additional revenue.
Integrated 30K new accounts created via digital transfer into Fan360 for data warehousing to better segment and market to all customers and understand their investment in KU.

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