Sports Labs

Sports Labs

More About Us

SportsLabs is building the next generation of sports. We work with top brands and content rights holders in college and pro sports to create real digital businesses by using our proprietary Advanced Media Platform (AMP for Sports v3.0) to serve fans on all devices. SportsLabs was built inside Silver Chalice Ventures, the high growth venture arm of the Chicago White Sox. With the backing of the White Sox and its majority owner, Jerry Reinsdorf, SportsLabs has had the privilege to invest and work with some of the strongest brands and entities in sports and media.

SportsLabs Advanced Media Platform (AMP) ingests content from across the sports and media landscapes (e.g. scores & stats, live & on-demand video, social and user generated content, etc.), normalizes that content and then presents it to fans on just about every digital device and platform in the market. SportsLabs market successes and growth are a testament to the successful partnerships and businesses it has built.