Sessions Overview

Sessions Overview

BREAK OUT SESSIONS WITH SPEAKERS AND CONTENT SPECIFICALLY FOCUSED TO EDUCATE FURTHER IN AREAS YOU ARE INTERESTED IN LEARNING MORE ABOUT

diverse, interactive content

Learn from your peers and internal experts while maintaining an intimate sense of community. Check back frequently to see updates and previews of sessions!

*Please note that sessions titles, speakers, content, and times are subject to change.

Visions

Visions
  • The Ultimate Fan Engagement Platform: Now more than ever, it is critical to engage fans and provide them an amazing interaction throughout the entire live entertainment experience. Join us to hear how other organizations are leveraging integrated technologies to create the ultimate fan experience
  • Revenue Generation Strategies from Women Leaders: Join a panel of esteemed women leaders in live entertainment who will share ideas, strategies, and lessons learned along their career path. This session will inspire, motivate and invigorate you
  • Right-Sizing Your Venue: Whether you play in a professional stadium, perform at a theatre, or are creating a new configuration in your arena, creating the optimal space for your customers and aligning premium seating, pricing, and yield management is a challenge. Hear from community members who are deploying strategies to right-size their venues.
  • Integrated Partnerships: Extend your reach and distribution with a wide variety of Paciolan partners who can help you connect with new customers and provide a rich experience while building your database.
  • Tales from the AD Chair: Listen to and learn from inspiring Athletic Directors as they speak with Jane about their career insights and experiences

Marketing & Sales Sessions

Marketing & Sales Sessions
  • The Programmatic Pulse of Digital Marketing: Hear advanced programmatic marketing solutions that leverage advanced technologies to customize fan interactions, reach prospective customers, and drive ticket sales along with rich, visual dashboards and reporting.
  • Powering Ticket Sales on Facebook: Hear how Facebook is building tremendous audiences to engage fans and enabling you to sell more tickets directly from the platform. We’ll hear how Facebook’s events ecosystem is connecting with customers and driving commerce
  • PACMail - The New Normal: Come see the newest tool in your digital toolbox, the new PACMail, powered by Cheetah Digital. This powerful new email marketing tool has best in breed technology and capabilities to help you reach your customers, drive awareness and measure tickets sales
  • The Art & Science of Marketing Automation: The trend of marketing automation has grown exponentially in live entertainment and within our community. Come hear how data driven campaign are driving incremental sales, and see the art of client customized communication.
  • Successful Salesforce Strategies: Learn from experts from Salesforce and other CRM strategists how to leverage the power of the Salesforce platform to make your box office more efficient, your sales team more effective and your fundraising team more effective
  • Multi-Channel Marketing: No longer can marketers rely on single sales and marketing channels to reach their audiences. Technology and consumer behavior is requiring marketers to ensure that they are leveraging a comprehensive multi-channel approach to optimize effectiveness and meet customers where they are consuming digital content
  • Email marketing: Preview of the new platform, trends in email marketing and new features

Ticketing Sessions

Ticketing Sessions
  • In the Mind of a Millennial - the Multi-Generational Fan: Hear directly from millennials, students and GenY on how they want to be communicated with, what motivates them to attend games and what is important to them
  • It’s a Mobile, Mobile World: If you are not thinking about a mobile-first strategy, you have already fallen far behind. Mobile is essential for communicating, marketing, buying tickets and delivering tickets. Come hear how industry experts are leveraging mobile strategies to win
  • Disaster Recovery Plan: So you need to cancel your event- what now? Hear from peers who ran into challenges with Mother Nature, artists canceling their tour dates and other unforeseen occurrences. This session will give you strategies on how to handle 'In Case of Emergency' protocol
  • 2 Ballena Sessions: Consumer best practices on Ballena you won't want to miss!
  • Shared Shopping Cart: What it means in this- This session will be exciting in that it will be part 1) design studio and part 2) sit-down
  • The New Paciolan Platform-Beyond the Roadmap: forums and interactive discussion with product experts and your peers- (Featuring Colorado, Miss. State, ECU and Fresno State)

Technology & Analytics

Technology & Analytics
  • Who’s Your Data?: Advanced Analytics Strategies – Explore new was to visualize your data and report on key performance indicators of your business to better understand trends and data to make business decisions to drive revenue
  • Top 10 Tip and Tricks of eQuery and Reporting within the Paciolan Suite: Join Paciolan experts to learn tips and tricks of reporting tools that you already have at your fingertips! This will be an actionable session that will arm you with tips to take back to your organization to immediately put to use. 
  • Optimizing Your StubHub data: StubHub provides you with a wealth of information from who is buying, when they buy and what tickets they are getting. This session will also look at yield management and distribution with direct listings
  • Reimagine Your Data Strategy: Your business is now more reliant on data than ever before. It's time to rethink how you position your data, how you organize it, and how you maintain data quality to create the foundation for effective data-driven strategies
  • Intro to the New PAC Business Intelligence Tool: Join us to hear about the PAC Business Intelligence solution that enables you to visualize key business metrics within a dashboard format, and educate stakeholders on core KPIs to manage the health of your business and take action on data
  • How to Measure Success with eVenue Using Analytics and eQuery: You followed best practices and deployed upsell light boxes, modified your landing pages, and included cross-selling opportunities in eVenue. How did it work? Learn how to measure success using tools already available to you.

Fundraising Sessions

Fundraising Sessions
  • Fundraising Strategies - What the Best Fundraisers Do Differently:  Major gift fundraising boosts the highest ROI.  What do the best major gift officers do differently? Get everything you need to build, prioritize and optimize a major gift portfolio.  Walk away with strategies, tips and tools that you can put into effect immediately!
  • The Tax Reform Law: Join this workshop to discuss the Tax Reform Law, including how it impacts fundraising and how to prepare for it
  • Digital Donor Acquisition: Hear how your peers are taking advantage of digital personalization and discovery tools to reach new donors, grow their donor database, and fill the pipeline for future large gifts
  • The New Narrative - Telling Your Story to Create a Philanthropic Culture: Hear from industry experts about how to grow one-time donors into annual giving and major gifts donors by taking the emphasis off the purchase and onto the philanthropic mission
  • Fundraising Fundamentals: How to find Fundraising Prospects Hiding in Plain Site – Join a group of experts and fundraising mavens who will share ideas and proven methods to build prospect pipeline and drive fundraising revenues with new donors
  • PAC Fund - A Deeper Dive: Preview of the new platform including feature walkthrough. Hear from Paciolan product experts about the vision and functionality of the new PAC Fund as well as early adopter clients who have already realized success with PAC Fund at their organizations